The company was founded on March 28, 2021, by Ms Syndey Yeo with the intention of giving fertilizers to rural growers in Perak Tanjung Malim to aid in the production of fruits, palm oil, and other products. With 5 years of experience in the agriculture sector, the company has a good reputation in the area due to its genuine products and services.

The company’s leadership has introduced new initiatives and innovative approaches into the traditional agribusiness industry. Together with her team, they are able to provide a comprehensive approach for smallholder farmers in the area. He doubles as a consultant, and with his farming and overseas training, she has successfully assisted numerous growers who were previously struggling to turn a profit.